The Viet Nam International Travel Mart – VITM Ha Noi 2013 will be held for the first time at International Exhibition Centre on April 18-21, Ha Noi featuring 400 booths from domestic and foreign businesses.Themed ‘Exploring the Red River Delta - The source of Vietnamese culture’, the mart is part of activities in response to the National Tourism Year 2013 and the 2013 Tourism Promotion Program.Of the participating booths, 250 represented domestic businesses and another 150 booths represented foreign travel companies from the Republic of Korea, Thailand, Taiwan, Malaysia, Singapore, Japan, Indonesia, France and Australia.The tourism companies will be encouraged to discount their products by at least 20% in the upcoming tourist season, between May and December this year.The event, organized by the Viet Nam International Administration of Tourism, the Ha Noi People’s Committee and the Viet Nam Tourism Association, aims to introduce the latest tourism products.