Shopping in Vietnam

Shopping in Vietnam is a fun and interesting experience, and guarantees good bargains to those who know what to look for. It is true to say that you can find nearly anything in Vietnam. Markets vary from high class shopping malls, supermarkets to bustling open market, galleries, boutiques and street stalls.

It is not recommended that you buy imported, famous branded products such as clothing, perfume or electronics in Vietnam as tax makes these items more costly than neighboring countries.

In terms of shopping for tourists, Vietnam is most famous for its handicrafts, war souvenirs, authentic clothing, art, antiques and gems.

Where to buy ?

Hanoi, Ho Chi Minh City and Hoi An are the best destinations for shopping souvenirs.

It is popular in Vietnam and thus convenient for tourists, for a whole street or district to sell the same products. For example, Hanoi has whole streets selling only shoes, silk, or earrings! Thus, take your time strolling around these shopping places and compare the products and pricing!

Many villages in Vietnam are famous for producing a distinct kind of handicraft and it would also be interesting to visit these villages and buy the items at source with a good price. For example: Bat Trang pottery village, Van Phuc silk village.

Tips: Hoi An is the best place for having clothes/shoes made while Hue cannot be missed if you want an Ao Dai.

Remember to bargain

A growing amount of galleries and shopping centers have price labeled on the products and do not allow bargaining. This does not mean that these centers offer the best price and many times a lower price can be obtained for the same product elsewhere, through bargaining.

If the price is given to you by word of mouth, it is always necessary to bargain. Shop sellers, especially at tourist attractions, may raise the price from 2-5 times to what the product is actually worth. Early morning is especially not a good time to haggle, as you might be one of the first customers, and shopkeepers might become cranky if you set a bad start to their business day. There is no definite rule on how to bargain and what price they will sell the product at, it also depends a lot on your skill and luck, so have fun!

What to buy ?

Art and Antiques

Vietnam has very strict regulations about exporting real antiques. Most “antique” and art pieces sold to tourists are fake or copies of the original. Be careful and check your sources for certificates if they claim to sell you an original or antique piece.


Clothing varies greatly from tourist T-shirts to beaded handbags and traditional ao dai (the traditional costume) made to fit your size. Items made from silk are a popular buy, with prices varying depending on the material and tailor. Pre-made traditional dresses are sold in many places. However, it is more recommended to have the dress made to fit your body, which takes more time and slightly more money.

Shoes, slippers and handbags made from traditional materials (silk and bamboo) can also become unique gifts and accessories.

The Vietnamese traditional conical hat, can be found everywhere throughout the country, but hats made in Hue are most famous as they have a poem embroided on the inside.

Gems and jewelry

Vietnam is rich in gemstones. The jewelry business is also increasing during current years, and sophisticated works are produced by both big businesses and traditional crafstmen. The quality of the gemstones sold is sometimes doubtable, so it is recommended that you buy gems at prestigious locations and be ware with cheap prices.

War souvenirs

Most war souvenirs sold today in Vietnam (for example, Zippo lighters engraved with platoon philosophy) are fake reproductions. Be careful while transporting these items as many airlines do not allow weapons, even fakes to be carried on their planes.


Other popular handicrafts in Vietnam include lacquer ware, wood-block prints, and oil and watercolor paintings, blinds made from bamboo, reed mats, carpets, and leatherwork.