HCMC’s tourism firms will organize two promotions in Dubai over the next few months in a bid to access the market and provide Middle East tours for Vietnamese.Nguyen Bao Anh, deputy head of the Tourism Promotion Division, said that the plan of organizing a tourism promotion program in Dubai next month and attending the Arabian Travel Market in May has received the thumbs up from the HCMC government.“The first program aims to work with enterprises and tourism agencies in Dubai to provide new destinations for Vietnamese tourists, while the second aims to attract tourists from Dubai to the city,” he said.The Dubai promotion will have the participation of big travel operators such as Saigontourist, Hoa Binh, Huong Giang and Dong Thap. According to the enterprises, the market is full of potential and has convenient transport thanks to Qatar Airways, Emirates and Turkish Airlines.According to Anh, after the trip, the HCMC Tourism Association, the HCMC Society of Travel Agents and travel enterprises will create products suitable for Dubai tourists.After that, travel agencies from Dubai will be invited to Vietnam to study local tourism, with HCMC firstly introducing river, shopping and MICE (Meeting, Incentive, Convention and Exhibition) tourism products.In addition to promoting tourism in Dubai, HCMC will explore Cuba as another new market and hold annual promotions in the U.K. and Russia.